AT&T Will Launch a New Service to Rival Netflix

AT&T announced on Wednesday that it will be launching a streaming service next year that will rival streaming giant Netflix.

The new service is anchored by HBO as the lead brand and will host all of WarnerMedia’s other properties, including movie and TV franchises. AT&T purchased Time Warner earlier this year.

“Around HBO will come a great library of additional content from not only the WarnerMedia properties but also some selective third-party licensed content,” said WarnerMedia CEO John Stankey in an interview at Vanity Fair’s New Establishment Summit on Wednesday.

“And the driver behind this is really straightforward. We know there’s customers who love to engage with our content — we’ve got a great history of building it — much of which they can’t get in one place,” he added.

There were no specific properties named that would be included in the service, but it owns movie studio Warner Bros. and franchises like “Batman,” “Harry Potter,” and shows on networks like CNN, TNT and TBS.

The new service is expected to launch in the fourth quarter of 2019.

Disclaimer: We have no position in AT&T Inc. (NYSE: T) and have not been compensated for this article.