Amazon Tells Retailers in Australia to Prepare for Black Friday Orders Sooner

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E-commerce giant Amazon is telling Australian sellers to be ready to take Black Friday orders on Thursday, November 23rd.

The warning is the first time Amazon has told Australia a start date since it confirmed plans back in April that it would open in the country.

Founder Adam Mills of KoalaSafe, a child internet monitor provider, told Reuters, “There’s a trial starting tomorrow at 2:00 p.m. (0300 GMT), and (Amazon) is saying that you need to be prepared to receive orders from that point on.”

It was Lifehacker Australia that published a screen shot of an email from Amazon to some retailers in the country that are registered to sell goods on the e-commerce site The email said it would “start an internal testing phase with a small number of customers on Thursday 23 November.”

The e-mail also said, “You should be prepared to receive orders from this point onward.”

Disclaimer: We have no position in, Inc. (NASDAQ: AMZN) and have not been compensated for this article.

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