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Investor Alert:
Explosive Sales Growth – and the Potential for Lucrative Acquisition – Make this Company One of 2025’s Highest Upside Investments
Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF) has demonstrated impressive growth – in a short period of time – for its popular TRUBAR™ brand in the rapidly-growing healthy snack bar market.
Are you hungry for healthy profits in 2025?
An intriguing, high-upside investment opportunity is now unfolding in one of North America’s fastest-growing industries: the global snack bar market.
According to the experts at Allied Market Research, the global nutritional food and drink market generated $105.3 billion in 2022, and is anticipated to generate $320.7 billion by 2032, rising at a CAGR of 12.1% from 2023 to 2032.
And right now one company has quietly emerged as an intriguing play for investors with significant upside potential thanks to its accelerated revenue growth and its attractiveness as a potential takeover candidate.
That company is Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF).
Simply Better Brands is an impressive company focused on the rapidly growing plant-based, natural and active lifestyle base. This segment of the industry – the “Better-for-You” category of healthier products – is projected to grow at a CAGR of 15.9% over the next five years.
From just $1 million in sales in 2021 the company grew to $10 million in 2022…$24.7 million in 2023 and a projected $45-$50 million in 2024.
And with distribution expansion into more than 9,500 additional retailers across North America – including CVS, WalMart, Costco, Whole Foods, GNC and Giant among others – the company is now in over 15,000 stores total and appears to be on the fast-track to a potential $100 million in annual sales.
All of this is happening in a market that has seen a significant amount of M&A activity over the past several years, with companies of the size Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF) is approaching selling for 3x revenues or more.
The company’s impressive revenue growth and distribution expansion amidst a rapidly growing industry are among the seven key reasons why investors should pay close attention to Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF) in the coming weeks.
7
Reasons Why Simply Better Brands Inc. (TSXV: SBBC); (OTC: SBBCF) Offers High Upside Potential to Investors Right Now
Key Reason #1:
Explosive Sales Growth Puts Company On a “Fast-Track” to $100 Million
The extraordinarily rapid growth in sales of TRUBAR™ is one of the most important things to consider when it comes to the investment potential for Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF).
Since 2021, under the leadership of TRUBAR Founder and CEO Erica Groussman, TRUBAR™ has grown from $1 million in sales to a projected $45 to $50 million in 2024. And the company plans to maintain this historical growth rate over the next 12-18 months.
Just how impressive has the growth been in TRUBAR sales to date?
From $1 million in 2021, sales grew to $10 million in 2022…then more than doubled to $24.7 million in 2023…and are projected to double again hitting $45 to $50 million in 2024.
This growth trajectory puts the company on a clear path to reaching $100 million in annual revenue, which is a critical milestone for potential M&A activity as established by recent acquisitions. (See “Key Reason #5 below.)
On November 19, 2024 the company announced that its Q3 TRUBAR revenues had grown 156% year-over-year – and 79% quarter-over-quarter – along with a gross margin of 45.3%.
This growth was driven by wholesale shipments into many new or expanded retail listings during the quarter plus 253% year-over-year growth in online sales.
The company also announced expected guidance for TRUBAR to generate $45 to $50 million in gross revenue for 2024, which would reflect year-over-year growth of more than 82%.
In recent months, the company has completed a restructuring and divested itself of other products, leaving the focus squarely on its impressive TRUBAR™ brand heading into 2025 with a heavy emphasis on growth of both its retail and direct-to-consumer presence.
Key Reason #2:
Impressive Expansion of Retail Distribution Outlets and a Growing Online Presence
There’s no question that in the snack bar market, establishing a strong retail presence is critical to success.
Without distribution via major national and regional retailers, it is virtually impossible for any brand to build momentum.
When it comes to TRUBAR™, the company’s expansion of distribution outlets over the last twelve months has been nothing short of astounding.
Thanks to partnerships with major retailers like GNC, Whole Foods, CVS and Walmart, Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF) expanded the distribution of its TRUBAR™ six-fold in 2024, with over 15,000 distribution points.
National Retailers
Regional Retailers
Global Retailers
Within the past year alone, the retail distribution milestones have been happening with great frequency:
June 21, 2024
Simply Better Brands announces an expansion of its successful partnership with Costco as well as a new national rollout of TRUBAR™ at Costco locations
July 4, 2024
The company announces the launch of TRUBAR™ in more than 1,000 GNC retail locations across the U.S. and online at gnc.com
July 18, 2024
The company announces the launch of TRUBAR™ in select Whole Foods Market locations around the U.S.
September 5, 2024
The company announces the addition of 4 new regional retail partners expanding TRUBAR’s geographic reach across six states
September 9, 2024
The company announces a nationwide rollout of TRUBAR™ in 6,600 CVS store locations nationwide and online at cvs.com
September 16, 2024
The company announces a nationwide rollout of TRUBAR™ in more than 700 Walmart store locations across the U.S.
October 9, 2024
The company announces the rollout of TRUBAR™ in more than 300 Walmart stores across Canada
October 17, 2024
The company announces expansion of TRUBAR with GPM Investments, LLC, one of the largest convenience store chains in the U.S., providing access to more than 1,400 locations
October 24, 2024
The company announces the launch of TRUBAR™ in over 600 Love’s Travel Stops across 42 states, the largest network of travel stops and convenience stores across the U.S.
November 11, 2024
The company announces the launch of TRUBAR™ in more than 500 Albertsons Companies locations, the second-largest supermarket chain in North America.
In addition to its rapidly expanding retail footprint, the company is continuing to expand its already impressive e-commerce sales efforts, which have grown from $10,000 per month in early 2024 to more than $600,000 per month by the end of the year.
Direct-to-consumer sales have continued to ramp up in recent months, accounting for 14% of revenues in Q3 2024 and showing 253% year-over-year growth.
This direct-to-consumer presence is an important growth pillar for the company as online sales (through Amazon, Walmart and TRUBAR.com) typically carry higher gross margin than wholesale shipment to retailers.
And one of the TRUBAR™ flavors – its Daydreaming About Donuts flavor – is now one of the top 20 bestsellers in the Sports Nutrition Protein Bar section of Amazon USA.
Key Reason #3:
Simply Better Brands Is Thriving in a Rapidly Growing Segment of the $6 Billion Global Snack Bar Industry
The global snack bar market was estimated at just over $6 billion in 2023…and is projected to climb by 7.6% per year through 2030.
And as mentioned earlier, the global nutritional food and drink market generated $105.3 billion in 2022, and is anticipated to generate $320.7 billion by 2032, rising at a CAGR of 12.1% from 2023 to 2032.
For busy families, snacking has disrupted the normal conventions about how people eat, with 62% of “healthy snackers” in the U.S. reporting that they sometimes eat snacks in place of a meal.[2]
Of course, the rise in chronic health conditions worldwide has many consumers placing a greater emphasis on health and wellness even when it comes to snacking.
And plant-based bars provide a good source of protein, fiber, and healthy fats and often contain fewer calories and less sugar than traditional snack bars.
That’s why the plant-based segment of the global snack bar market is projected to grow at an exceptionally fast pace in the coming years.
Within the snack bar market, the global plant-based bars market size was valued at $2.73 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 14.0% through 2030.[4]
And the “Better-for-You” category of healthier products – is poised to grow at an even faster rate, with a projected CAGR of 15.9% over the next five years.
Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF) appears to be perfectly positioned to help investors take advantage of the massive global trend toward healthier snack options.
TRUBARs are gluten-free, dairy-free, soy-free and have no seed oils or sugar alcohols. They also do not use lab-produced, indigestible fiber or artificial sweeteners used by many of their competitors.
As Simply Better Brands Corp. continues its impressive growth – and its expansion of retail distribution outlets for TRUBAR™ – the company appears poised to ride the wave of industry growth for years to come.
Key Reason #4:
The Company Enjoys High Margins Thanks to Its Asset-Light Business Model
A critical aspect to the rapid success of Simply Better Brands – and TRUBAR™ in particular – is that the company operates an “asset light” business model.
This allows the company to build its sales momentum with minimal staff managing a few key vendors, allowing for fast growth and high margins without having to manage heavy asset costs.
The company uses co-manufacturers in key geographic regions to help with the production of TRUBAR™.
Currently the company is working with two co-manufacturers but has plans to onboard two more in 2025.
This impressive business model helps facilitate rapid growth and helps the company maintain its unusually high profit margins, all of which helps make for a more attractive investment and a more attractive potential takeover target.
Key Reason #5:
Recent M&A Transactions in the Snack Bar Market Highlight the High Upside Potential for Simply Better Brands
The snack bar market has seen a number of especially lucrative acquisitions over the past five years.
These acquisitions have ranged from the $280 million acquisition of Perfect Snacks, maker of Perfect Bar®, to the $5 billion acquisition of KIND North America by Mars, the world’s largest candy maker.
What’s important to consider as an investor is that a potential takeover could happen quickly…and it could deliver significant returns for shareholders.
In the case of companies in the snack bar space, the potential for acquisition has risen as those companies have approached $100 million in revenue – a figure that Simply Better Brands is now rapidly approaching.
Consider…the takeovers of ONE Brands, Perfect Snacks and KIND taking place at annual revenues of $84 million, $97 million and $120 million respectively.
With Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF) expected to hit $45 to $50 million in revenue in 2024 – and with the company on a clear path to $100 million – the time to act is now for those investors hoping to be on board should a potential takeover happen in the near future.
Additionally, Simply Better Brands Corp.’s highly experienced Board of Directors includes industry veterans with experience at many of the companies – including Kellogg’s, MARS and more – involved in some of the largest M&A activity in the space.
Key Reason #6:
Simply Better Brands (TSXV: SBBC); (OTC: SBBCF) Appears to Be Significantly Undervalued Compared to its Peers
When compared to other publicly traded companies in the snack bar space, Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF) appears to be wildly undervalued by the market.
Among the publicly traded companies that are comparable to Simply Better Brands Corp. are:
- BellRing Brands (NYSE: BRBR) with annual sales of $1.99 billion…an EV/Sales Ratio of 5.2x…and a market cap of $9.76 billion.
- The Hain Celestial Group, Inc. (Nasdaq: HAIN) with annual sales of $1.7 billion…an EV/Sales Ratio of 1.1x…and a market cap of $551.99 million.
- And The Simply Good Foods Company (Nasdaq: SMPL) with annual sales of $1.3 billion…an EV/Sales Ratio of 3.2x…and a market cap of $3.91 billion.
Simply Better Brands Corp. (TSXV: SBBC) right now has annual sales projected at $45 to $50 million for 2024 – with a clear path to $100 million – so it is still in its early stages compared to many of these companies.
But with a current market capitalization of just under $100 million – in spite of high profit margins and rapidly-growing revenue – there is room for significant appreciation in market cap in the months ahead.
In fact, analyst Noel Atkinson of Clarus Securities, Inc. has established a price target of $1.75 per share for Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF).
That share price represents a potential upside of 65.09% from the current share price of $1.06.
On November 19 Atkinson wrote, “We increasingly view TRUBAR as having potential to ramp well beyond US$100MM/year of revenues, with drivers such as more bar flavors, full national deployments at one or more U.S. mass merchant retail chains (i.e., Walmart and/or Target), online sales growth, and/or adding SKUs (protein cookies, protein powders, etc.) We reiterate our Speculative Buy rating.”
Key Reason #7:
The VRG Capital Team Has a Proven History of Success in the Markets
The team leading the way for Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF) is VRG Capital.
VRG Capital is a private investment company representing a select group of family offices in Canada. With decades of successful experience, VRG Capital specializes in identifying high-growth opportunities across diverse sectors.
In fact, VRG Capital has led over 70 investments with an average 15-year hold period, helping raise over half a billion of equity capital to support those businesses.
Among their more recent success stories are Dominion Lending Centers, DATA Communications Management Corp. and Healwell AI.
As you can see from those impressive charts, VRG Capital restructuring efforts have led to massive success in the markets time and time again.
And now this highly successful, experienced team – led by managing partner Kingsley Ward – is following the very same blueprint with Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF).
History of VRG Capital Involvement
And the leadership team for Simply Better Brands Corp. also boasts a wealth of critical experience in the space.
This team includes:
SBBC Board Of Directors
Investor’s Summary
Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF) offers investors a unique, high-upside opportunity in the rapidly-growing healthy snack bar market.
With impressive growth – from $1 million in revenue as recently as 2021 to a projected $45 to $50 million in 2024 – the company appears to be on a “fast-track” to $100 million in annual sales for its TRUBAR™ brand.
TRUBAR™ is now available in an impressive 15,000 retail locations across North America thanks to an expanding base of critical partnerships with major national and regional retailers.
As the company approaches the $100 million annual revenue mark, it also becomes an attractive potential takeover candidate as recent M&A activity in the snack bar market would suggest.
All of this – plus the company’s impressive leadership – helps make Simply Better Brands Corp. (TSXV: SBBC); (OTC: SBBCF) an investment worthy of serious consideration for 2025 and beyond for individual investors.
[1] https://www.grandviewresearch.com/industry-analysis/energy-bar-market-report
[2] https://www.bakemag.com/articles/16140-the-growing-trend-of-plant-based-protein-bars
[3] https://www.cnbc.com/2022/06/15/these-could-be-the-next-hot-food-and-drink-trends.html
[4] https://www.statsandresearch.com/report/40275-global-plant-based-bars-market/
[5] https://www.forbes.com/sites/angelauyeung/2020/11/17/billionaires-united-candy-maker-mars-to-acquire-kind-bars-in-5-billion-deal/
[6] https://www.wsj.com/articles/mondelez-to-acquire-clif-bar-for-2-9-billion-11655760068
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