Warren Buffett’s Three Words For Business Success

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Warren Buffett is known for being one of the most successful investors of all time. With a networth valued at over $60 billion, it’s safe to assume he knows what he’s talking about when it comes to money and business.

He recently shared some advice that all comes down to three simple words: Delight my customer.

Speaking at the 20th Graduation of Goldman Sachs’ 10,000 Small Businesses at LaGuardia Community College, Buffett told graduates: “Tomorrow morning when you look in the mirror after you’ve gotten up, just write — or just put it in lipstick or whatever you want — ‘delight my customer’ not ‘satisfy my customer.’ ‘Delight my customer.’”

“Any business that has delighted customers has a salesforce out there that you don’t have to pay. You don’t see them, but they are talking to people all the time,” said Buffett.

“Your customer is going to get to vote, going to talk, and you want them out there as salesmen for you and they will be if you delight them.”
In his speech, Buffett used Jeff Bezos, the founder of Amazon.com, as a “classic example.”

Bezos started Amazon out of his garage in his 30’s and according to Buffett, he “set out every day to delight his customer by fast delivery, by lower prices, whatever it took.”

“And today, he is thinking about how to delight his customer.”

10,000 Small Businesses is a program created through a partnership between Goldman Sachs and LaGuardia Community College. The program aims to help entrepreneurs grow their businesses and create jobs. Jack Dorsey, cofounder and CEO of Square and Twitter was also at the event next to Buffet a well as; Lloyd Blankfein, CEO of Goldman Sachs; and Michael Bloomberg, the founder of Bloomberg LP and former New York City Mayor.