Verizon Hasn’t Done This In Over Five Years

Verizon Communications announced on Sunday that it would be introducing an unlimited data plan. This is the first in more than five years.

The company’s introductory plan will give unlimited data to customers on smartphones and tablets on its 4G LTE network.
The unlimited plan is $80 per month for unlimited data, talk and text for the first line and an additional $45 per line up to four lines.

The move comes just days after Sprint Corp announced its own new unlimited data plan.

“We constantly look at… what’s out there. Unlimited is one of the things that some of our competition has at this point in time. That’s not something we feel the need to do,” Matthew Ellis, Verizon’s chief financial officer, told analysts during an earnings call on Jan. 24.

“But as I say, we continually monitor the market and we will see where we head in the future,” he added.

Disclaimer: We have no position in Verizon Communications Inc. (NYSE: VZ) and have not been compensated for this article.