MediaCentral Corp. (CSE: FLYY); (FSE: 3AT); (OTC: FBOP) is Building a Substantial Audience of North America’s Most Coveted Demographic Group
A massive disruption is now underway in the $300 billion digital publishing industry.
The first-mover is the only company of its kind in the space…and is working to consolidate a group of 100 million coveted and premium consumers of urban media publications across North America.
With critical acquisitions of established Canadian alternative urban publications NOW Magazine and The Georgia Straight, as well as the launch of its own cannabis platform, CannCentral.com, MediaCentral Corp. (CSE: FLYY); (FSE: 3AT); (OTC: FBOP) the company’s plan is coming together quickly.
In fact, the company’s recent acquisitions instantly gave MediaCentral the largest North American alternative media readership base with a combined reach of 6.5 million readers per month across print and digital platforms.
Based on its acquisitions of NOW Magazine and The Georgia Straight alone, MediaCentral Corp. (CSE: FLYY); (FSE: 3AT); (OTC: FBOP) now appears to be significantly undervalued with the potential for rapid growth in the months ahead.
The Opportunity: MediaCentral is Reaching North America’s Creative Class with Information they Want
At this moment, there are 100 million consumers of alternative urban media publications throughout North America.
These alternative weekly newspapers have traditionally had fiercely loyal readership groups, but their independence and relatively small market sizes have often led to trouble achieving profitability.
MediaCentral Corp. (CSE: FLYY); (FSE: 3AT); (OTC: FBOP) has recognized an opportunity to help these alternative urban media publications achieve monetization through consolidation and synergizing with digital media…and the potential upside is impressive.
The large – and highly coveted – group of alternative media readers represents North America’s creative class. They are the tastemakers…the influencers…the agents of change and innovation.
This is a class of consumers in the “sweet spot” for advertisers – with a desirable average age, median household income and careers in S.T.E.M., education, media and entertainment.
And MediaCentral has already amassed the largest group of alternative media readers in North America – at 6.5 million and counting – with plans for additional acquisitions in the works that could increase this number dramatically.
The true value of this segment of the population – key influencers in the political, cultural and social worlds – has never been fully monetized…until now.
And the company’s plan is coming together at a critical time, with digital advertising now accounting for more than 50% of the $590 billion global advertising market.
MediaCentral Corp. (CSE: FLYY); (FSE: 3AT); (OTC: FBOP) has begun building a base that will provide national advertisers an opportunity to reach a coveted group of influencers in a meaningful way. The company plans to capture the creative class by building platforms in leading edge segments and consolidating, digitizing and monetizing the fragmented 100 million consumers of alternative urban media.
MediaCentral’s goal is to ultimately influence those who shape key ideas, policies and markets around the globe. Here’s a look at how the company’s plan is coming together:
NOW Magazine: MediaCentral’s Key Acquisition of an Iconic Canadian Brand
In December 2019, MediaCentral Corp. announced the acquisition of NOW Magazine, an iconic Canadian brand that has defined and pioneered the independent voice for more than 38 years.
NOW Magazine was a platform acquisition for the company, allowing Media Central to begin building its base in this premium market segment.
The Georgia Straight: Providing Lifestyle and Entertainment Influence in Vancouver for 50 Years
Established as the news, lifestyle, and entertainment weekly in Vancouver for 50 years, The Georgia Straight is an integral part of the active urban West Coast lifestyle with over 1.081 million readers per week.
Every Thursday, The Georgia Straight delivers an award-winning editorial package of features, articles, and reviews.
Regular weekly coverage includes news, tech, arts, music, fashion, travel, health, cannabis, and food, plus Vancouver’s most comprehensive listings of entertainment activities and special events.
CannCentral.Com: A Leading Global Lifestyle Destination for Cannabis Users
MediaCentral’s third property is CannCentral.com, a digital platform that covers all things cannabis, targeting a premium on-trend market.
CannCentral.com is unlike most of the digital content in the cannabis space, which has been limited to exploring technical identifiers such as smell, taste and strain. Instead, CannCentral.com brings to life an unparalleled cannabis lifestyle destination that speaks directly to urban influencers about emerging trends and travel.
By combining authentic editorial content with trusted commentary on emerging trends, CannCentral.com is poised to become a central source on the rapidly evolving cannabis lifestyle.
MediaCentral’s Plan for Significant, Rapid Monetization of its Growing Base of Influencers
With its recent acquisitions and the launch of CannCentral.com, MediaCentral Corp. (CSE: FLYY); (FSE: 3AT); (OTC: FBOP) has already covered the vast majority of Canada and has begun to put its monetization plan into action.
In fact, the acquisitions of NOW Magazine and The Georgia Straight – along with potential future acquisitions – allow the company’s platforms, such as CannCentral.com, to flourish thanks to increased readership and advertising potential.
MediaCentral’s aim is to offer information via its publishing platforms that its readers are craving and have efficiencies so they can pivot and offer new verticals at any time.
The company has been engineered to offer the “in” conversation and everything around key topics – so the reader doesn’t feel the need to look anywhere else.
This alternative to the way the conversation in the mainstream is being done has the potential for significant, rapid monetization in a number of distinct verticals.
MediaCentral’s forward-thinking plan for monetization includes:
- Preserving long-running alternative publications – as it is doing with NOW Magazine and The Georgia Straight – in a way that is profitable and sustainable…
- Migrating the readers of these long-running publications to digital formats…
- Building an engaging social media presence and desirable events to help maximize influence…
- Creating programmatic advertising opportunities for national and local advertisers that allow streamlined access to this most coveted market via multiple outlets.
An Eye Toward Profitability and Growth: How MediaCentral Corp. is Approaching its Future
The acquisition of NOW Magazine and The Georgia Straight were MediaCentral’s first steps in a multi-step plan to bring together the 100 million consumers in the alternative media landscape.
One key to MediaCentral Corp. (CSE: FLYY); (FSE: 3AT); (OTC: FBOP) plan is to help these publications – and any additional acquisition targets in the alternative media space – become profitable ventures.
Through careful integration and the spreading of resources among all publications, the company can reduce costs.
But more importantly, the ability to offer advertisers access to multiple publications under one contract, the company intends to increase advertising revenue quickly.
In addition, particularly attractive targets for acquisition in the alternative urban media space in the United States offer potential for rapid growth of the company’s base.
These new potential acquisition targets, combined with targeted launches of new verticals – similar in nature to CannCentral.com – provide even greater potential upside for the company in the months ahead.
Visionary, Forward-Thinking Leadership Team
Guides MediaCentral Corp. (CSE: FLYY); (FSE: 3AT); (OTC: FBOP)
MediaCentral Corp. (CSE: FLYY); (FSE: 3AT); (OTC: FBOP) is led by a visionary team of executives who bring a wealth of experience to the company from a variety of industries and perspectives.
Brian Kalish – Chief Executive Officer
Brian is an experienced executive and entrepreneur with extensive experience in media, professional sports, health care and specialty finance sectors; he brings a unique set of capabilities and relationships to his role as chief executive officer. Most recently, he served as founding director and president of various specialty finance companies. In 2003, Brian co-led the acquisition and redevelopment of the Toronto Argonauts Football Club of the Canadian Football League. In 1999, he founded the first interactive point of purchase retail medium, where a series of internet-enabled touch screens were deployed at Rexall drugstores, and was responsible for driving double digit incremental dollar sales for many of the world’s largest consumer brands. As CEO and director of Gemoscan Canada Inc., Brian was integral in leading Gemoscan to become the first company to commercialize naturopathic medical services in a retail setting.
Kirk MacDonald – Senior Vice President, Revenue and Operations
Kirk is a veteran media executive who brings a strong fundamental understanding of publishing, technology and sales to MediaCentral. In 2010 Kirk co-founded Adtaxi while serving as EVP of Digital First Media. Kirk grew Adtaxi to sales of over US$100 million across 6 countries and 166 cities in its first five years as its President.
Rodney Davis – Chief Financial Officer, CPA
As a public company CFO Rodney has designed internal controls, overseen large and small business system change, built financial organizations and taken companies public, on 3 continents. Between 1995 and 1999 Rodney had led the purchase and integration of more than 200 daily and weekly newspapers including: the St. Catharines Standard and 32 related weekly papers, The Halifax Daily News and the purchase of the Financial Post from Sun Media which eventually became The National Post.
Igor Kostioutchenko – Controller, CPA, CA, CD, CFE, CIA, LPA
Igor has extensive experience providing controllership services, applying IFRS, ASPE and U.S. GAAP frameworks, advising on restructuring, mergers, acquisitions and public market offerings, and conducting accounting investigations. He later moved on to lead audit and other functions with Collins Barrow, now Baker Tilly Canada.
Anton Tikhomirov – Senior Vice President, Technology and Architecture
Anton has more than 15 years of experience in digital technologies, with a specialization in e-commerce. His unique approach to systems enabled him to establish a chain of e-commerce platforms in 2008 which, within two years, garnered more than one million unique visitors per month. Anton’s ability to develop and diligently execute strategic plans allowed him to open a full-service digital agency in 2016, which currently serves nearly 40 clients across Canada and the United States.
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