Under Armour Debuts the Sportsmask Designed for Athletes

Masks have become a new norm especially as the CDC recommends we wear one to defend ourselves from coronavirus.

One company is focusing on athletes when it comes to face masks due to how uncomfortable they can be when exercising and working out.

Under Armour has debuted the Sportsmask, a performance face covering designed specifically for athletes. The mask makes exercising easier and college and pro sports teams have already started wearing them during practice.

“It’s important that our customers and consumers know we have their backs,” said Kyle Blakely, Under Armour vice-president of materials innovation, via Forbes. “It’s our responsibility at Under Armour to create the right product for the athlete. We treated this like every other project but needed to accelerate it to get to market.

“The real goal was to get something athletes could use because we wanted to be helpful and make them better.”

Priced at $30, the UA Sportsmask is made of three separate layers. The primary layer features air pockets that promises better air flow. The second is manufactured with open-cell foam that allows air in, but makes it hard for moisture and sweat to pass. The third layer is made of cooling fabric to avoid overheating.

Additional features include signature UA Iso-Chill fabric on interior lining and ear loops that feels cool to the touch for as long as you wear it. There is a moldable nose-bridge, which prevents the covering from budging while also limiting glasses from fogging. The product also includes a washable, anti-microbial carrying pouch with locker tag to mark your name or number.

Disclaimer: We have no position in Under Armour Inc Class A (NYSE: UAA) and have not been compensated for this article.