Uber Technologies Inc. has just hired Target Corp. Chief Marketing Officer Jeff Jones to run the company’s global operations, marketing and customer support.
Jones departure from Target to Uber means he is now the ride hailing company’s first president of ridesharing. He will be reporting to Chief Executive Officer Travis Kalanick and will be replacing Ryan Graves, Uber’s first CEO and a current board member.
Graves will stay on board and will oversee human resources and nascent businesses, including food delivery and courier services.
“Over the last six months, Ryan and I have become increasingly convinced that our rapidly growing marketing efforts needed to be far more integrated with our city operations,” Kalanick wrote in a company blog post.
“Marketing is about storytelling, about attracting, engaging and retaining customers.”
Target Chief Executive Officer Brian Cornell remarked about Jones in a statement, “He worked tirelessly to sharpen our focus on the guest and evolved our marketing capabilities to center on the important role digital plays in their lives.”
Disclaimer: We have no position in Target Corporation (NYSE: TGT) and have not been compensated for this article.