Tom Brady Launches An At Home Meal Service To Eat Like Him

With so many commercials on TV for food at home services like Nutrisystem, there’s another new player entering the field.

His name is Tom Brady and he’s a Super Bowl MVP.

Brady, who has one five Super Bowls, is partnering up with Purple Carrot, a vegan meal company. Together they will bring plant based dinners to any person’s home via a subscription delivery service.

It’s called TB12 Performance meal kit, and it feeds two people for a cost of $78 a week for three meals. Each meal is strictly gluten free, low in refined sugar, and high in protein.

While not everyone can be a millionaire superstar quarterback for the New England Patriots, they can at least try to eat like one.

According to Brady, he has never had a strawberry in his life nor a cup of coffee. Not even a sip. Brady says the meals are designed for a person who is “looking to achieve or sustain their own peak performance.”

“Whether that’s in the gym, on the field, or at work. We want to inspire everyone — not just athletes — to be their best, and I think these meals will be a big step in that direction,” Brady told CNBC in an email.

Brady also has a TB12 Nutrition Manual that costs $200 and was sold out just minutes after it was released. Many of the recipes for the TB12 Performance Meal Kit are inspired or expected to come directly from the manual.