Tinder’s CEO Had This to Say About Facebook as a Competitor
Swipe left, swipe right, but don’t look at Facebook.
This is what you would think Tinder’s CEO would say about Facebook becoming a competitor, but the firm’s CEO isn’t worried.
Tinder chief Elie Seidman told CNBC’s “Street Signs,” that the dating app’s position as an influential brand among young adults can help it withstand competition from Facebook.
“And we’ve seen over the past, call it seven-eight years, that it’s really not the case,” he said. “I’m a big believer that you want to really focus at what you’re good at. Looking at the competition, it’s going to drive you into their thinking, and you really want to have distinct thoughts.”
Seidman says Tinder has done “extremely well” with its young audience.
“I like our position. We’re going to stay very focused on what we’re good at,” he commented.
The company, which says it has over 2 billion views a day in over 190 countries, also recently announced plans for a “lite” version of the app. It is set to be available as a separate app and will not require users to sign up for a new account.
In response to bullying, Seidman said it’s doing everything it can to make the app a safe environment.
“We’ve done everything we possibly can to make you safe,” he said. “We always, of course, caution people and say, look, it’s not an alternate universe … it is the real world and the same caution and thoughtfulness you use in the real world, you should use on any digital community.”