Target is now joining the ranks of retailers such as Walmart and Home Depot, who offer voice shopping.
The retail store has teamed up with Google on voice shopping to offer thousands of its items in the store, aside from perishables.
According to Google, voice shopping will be available later this year by using Google Assistant on iPhone and Android phones.
Next year shoppers will have an option to link their Target.com accounts to Google.
Users simply speak what they want into Google Assistant, such as “Google order me toothpaste,” and Google will then pull the results from Target if the user has an actively used account set up that is used more than other accounts, such as Walmart. The shoppers will then be able to pick their items up at the Target store.
“Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products,” commented Target’s chief information and digital officer, Mike McNamara.
“At Google, we are focused on continued innovation and making Google Express a platform to help retailers like Target offer consumers a high quality seamless, end-to-end shopping experience,” commented Daniel Alegre, Google’s president of retail and shopping.
Target is also expanding its Google Express program nationwide which offers faster delivery. It’s being tested in California as well as New York City. As part of the program, shoppers can get their merchandise at a nearby Target store it is shipped to for free, as long as they pay $35 or over, in two hours. By using their Target loyalty card they can also save 5% on most of their purchases.
Disclaimer: We have no position in Target Corporation (NYSE: TGT) and have not been compensated for this article.