Roku Just Added a New Exciting Feature to its Homescreen

Streaming device maker Roku has introduced something new to its Live tv platform.

Called “Live TV Zone,” the new feature will be rolling out to the main, left-side navigation on Roku devices.

The addition aims to promote and highlight Roku’s livestreaming options, which include its rapidly growing live TV channel guide, now offering free access to over 200 live channels featuring news, weather, kids’ content, sports, movies, tv shows, Spanish-language programming and more.

In the most recent quarter, Roku’s platform revenue was up 82% year-over-year, to $582.5 million, while player revenue dropped by 26%, to $97.4 million. Streaming hours in the quarter were also up 21%, to 18 billion, with active accounts streaming 3.5 hours per day.

In its recent streaming survey, the company found that 61% of users without traditional pay TV still watch live news at least multiple times a week. So this update will play into that demand by making live news easier to access.

To get to the new Live TV Zone, you can either scroll down on the left-hand navigation to the “Live TV” option or do a search for “Live TV Zone” from the device.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.