Roku CMO Matthew Anderson to Leave and Join James Murdoch’s Lupa Systems

Matthew Anderson is leaving streaming device maker Roku and is headed to James Murdoch’s Lupa Systems.

Anderson, a former News Corp and Sky exec, has served as Roku’s chief marketing officer for seven years and will now become a strategic adviser at Murdoch’s investment company.

The CMO will exit Roku effective in December and a company rep confirmed his departure but declined to comment. Noone has been identified as a replacement for Anderson as CMO just yet.

Anderson revealed his new job at Lupa in a LinkedIn post and wrote, “I am thrilled to be joining Lupa Systems as Strategic Advisor in December, co-investing with James Murdoch and his
exceptional team to scale businesses shaping media, security, sustainability and India/East Asia for years to come. I’ll be joining long-standing colleagues to support inspiring and disruptive companies and deploy Lupa’s playbook.”

It was in 2019 that Murdoch formed Lupa Systems after leaving his role of CEO of 21st Century Fox upon Disney’s acquisition of major pieces of the company.

Lupa has acquired stakes in Vice Media Group and location-based VR startup the Void and has also teamed with Attention Capital, led by former 21st Century Fox exec Joe Marchese, to acquire a controlling stake in Tribeca Enterprises.

In a LinkedIn post from 2013, Anderson had said that his professional vision at the time “was to become CMO of an engineering-led company; to help take it public; and work at the disruptive edge of media.”

Anderson called Roku’s CEO Anthony Wood “an inventor, entrepreneur and critical thinker who creates products that make TV better for everyone.”

At Roku, “we’ve scaled in the face of tech giants, transformed our business model, gone public on Nasdaq and become the No. 1 TV streaming platform in the U.S.,” Anderson wrote. “Roku’s greatest innovations are to come. After moving on I will remain its biggest fan.”

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.