Polestar, Volvo’s performance and electric-vehicle brand which is backed by Leonardo DiCaprio, has taken a potshot at both Tesla and Volkswagen in its commercial aired during Super Bowl LVI.
According to consumer search data firm EDO, the company’s 30-second ad performed roughly 23 times better than other commercials aired during the game, with its message of “no epic voiceovers,” “no empty promises,” and “no hidden agendas” aiming squarely at the idea of conquering Mars as well as the Volkswagen Dieselgate.
In fact, five of the top 20 Super Bowl commercials that were the most searched online during and after the event were EV-focused and were made by Polestar, Kia, Nissan, Chevrolet and BMW, EDO said.
Polestar, which is owned by China’s Geely and Volvo Cars, is in the process of going public through a reverse merger with special-purpose acquisition company (SPAC) Gores Guggenheim in the first half of 2022.
Tesla CEO Elon Musk responded with a laugh emoji on Twitter, when one of his nearly 74 million followers pointed to the Polestar ad.
The Los Angeles Rams beat the Cincinnati Bengals on Sunday.
Polestar Tweeted, “We are humbled and amazed by the response to our Big Game ad! We’re saying no for all the right reasons, and we’re so glad we’re not alone in the belief that the planet demands real action. https://polestar.com/us/no-compromises… Join us on the Polestar journey. 🧡”
Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.