Nike Finalizes a New 11-year Media Rights Deal where Amazon Got This

The National Football League has finalized a brand new 11-year media rights deal that includes Amazon getting exclusive rights on Thursday nights.

The NFL’s new agreement, which may be the richest in the sports league arena, runs through 2033 and will feature two Super Bowls returning to Disney’s ABC network channel.

In order to get the exclusive rights to Thursday, Amazon is paying about $1 billion per year, according to people familiar with the situation.

As part of the deal, Fox, Comcast, ViacomCBS are all going to pay more than $2 billion a year for their respective packages. Disney will be paying around $2.7 billion a year said the people.

Disney is paying more but also receiving more NFL content. This includes the rights to exclusively air an international game each year, beginning in 2022, one of the people said. Disney will now carry 23 games instead of 17 in its previous deal.

“These new media deals will provide our fans even greater access to the games they love,” said NFL Commissioner Roger Goodell. “We’re proud to grow our partnerships with the most innovative media companies in the market. Along with our recently completed labor agreement with the NFLPA, these distribution agreements bring an unprecedented era of stability to the league and will permit us to continue to grow and improve our game.”

“NFL games are the most watched live programming in the United States, and this unprecedented Thursday Night Football package gives tens of millions of new and existing Prime members exclusive access to must-watch live football on Prime Video,” said Mike Hopkins, Senior VP of Prime Video and Amazon Studios, in a statement.

The NFL declined to comment on the total amount of the agreements.

The NFL’s Super Bowl rotation is as follows:
CBS: 2023, 2027, 2031
FOX: 2024, 2028, 2032
NBC: 2025, 2029, 2033
ESPN/ABC: 2026, 2030

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article