Lady Gaga and Amazon are Doing This Together

Lady Gaga is known for her voice, her acting, and her killer style. Many will be excited to learn that the Star is Born actress is teaming up with Amazon to launch a line of beauty products exclusively for the platform.

Shares of Amazon were soaring on the news on Wednesday morning while shares of Ulta Beauty, a leading giant in
the make up arena, saw a slight fall.

Lady Gaga’s Haus Laboratories will debut this September and will be available for customers in the United States, Germany, Japan and nine other countries.

Customers can already start preordering products next Monday. The line will feature makeup kits that include lip gloss, lip liner and color, she told Business of Fashion on Tuesday.

“Color is completely transformative — it’s powerful, it’s beautiful, and it’s how I found my voice with makeup,” Lady Gaga remarked to Business of Fashion.

The singer chose Amazon over another makeup retailer due to Amazon being the company that would let her have full control of her message of self-acceptance and confidence.

“There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do … they’ll be like, ‘Can you just change half of the equation?'” she said.

“The answer is no. No deal. No message of self-acceptance, no deal. This [deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty.’ ”

Disclaimer: We have no position in Amazon.com, Inc. (NASDAQ: AMZN) have not been compensated for this article.