Hamilton Helped Disney+ See an Increase of 72% in Downloads
It looks like many people were thrilled to have Hamilton launch on the Disney+ streaming platform this past Friday as the service saw an increase of 72% in downloads over the weekend.
Disney+ reportedly received 513,323 total downloads during weekend ‘Hamilton’ debuted.
According to data from mobile analytics firm Apptopia, which was first reviewed by Variety, When “Hamilton” debuted on Disney+ on July 3, the streaming service’s app reportedly received higher than normal downloads across the globe between Friday and Sunday.
This led to a 74% increase in Disney+ downloads over the average downloads for the four weekends in June, with each weekend period being considered Friday through Sunday.
This means the Disney+ app was downloaded 458,796 times in the United States alone, with total worldwide downloads reaching 752,451.
It’s no surprise as Disney+ cost $6.99 a month and a ticket to Hamilton can fetch as high as $1,000.
Now Disney+ will just have to see if these new subscribers stick around.
Disclaimer: We have no position in Walt Disney Co. (NYSE: DIS) and have not been compensated for this article.