Gwyneth Paltrow Has No Plans to Sell Her Products on Amazon

While Amazon’s marketplace has thousands upon thousands of items, Gwyneth Paltrow’s Goop products aren’t any of them.
According to Paltrow, who spoke to Julia Boorstin in an interview with CNBC Make it, Amazon wouldn’t be good for her products.

“One of the special things about Goop is it’s mostly direct-to-consumer, [and] that we choose the channels carefully,” the Goop founder and CEO said.

“I don’t think a marketplace would be good for us, but I admire the business so much,” she added.

Not long ago, Paltrow announced that Goop would begin selling its $60 detoxifying tonics, $90 vitamin blends and other wellness and beauty products at Sephora stores.

“We’ve been wrestling with the idea of if we should have a wholesale partner or if we should keep it all direct to consumer,” Paltrow said. “And I think that when the Sephora opportunity presented itself it was just too good of an opportunity to reach a new customer.”

Paltrow admitted that she would “really love” a half hour of Bezos’ time “to pick his brain about e-commerce” and ask him “dorky” questions about the business.

″[H]e sort of gives himself license at every turn to go into every business and I would want to psychologically understand the why and the engine behind that,” Paltrow said of Bezos at South by Southwest in March.

According to The New York Times, Paltrow’s business was valued at $250 million in 2018.