Court Orders Amazon to Not Pull Customers who Can’t Spell “Birkenstock”
Author By Sophia VidaPosted on Birkenstocks have been a big fashion trend in recent years but they have been comfortable sandals for a long time with many fans.
A German court is trying to make sure that fake Birkenstocks are kept away from unsuspecting buyers.
The court has ordered Amazon to not pull in customers who can’t spell ‘Birkenstock,’ as the company has booked variations of “Birkenstock” as keywords through Google AdWords.
Birkenstock sought the injunction in fears that unsuspecting shoppers might buy low-quality counterfeits through Amazon.
Some of the words that potential buyers will write on Google are “Brikenstock,” “Birkenstok,” “Bierkenstock,” and other variations.
The company also said this month that it was ending the sale of its products on Amazon in Europe after the online commerce giant “failed to proactively prevent” the sale of counterfeit Birkenstock goods. The company already ended its relationship with Amazon in the United States a year ago.
“For us, Amazon is complicit,” said Birkenstock’s chief, Oliver Reichert, speaking to Der Spiegel.
Disclaimer: We have no position in Amazon.com, Inc. (NASDAQ: AMZN) and have not been compensated for this article.
