Amazon Teams Up With Lamborghini and Rivian to Offer Alexa

E-commerce giant Amazon has teamed up with luxury sports car maker Lamborghini and electric vehicle startup Rivian, to offer Amazon’s Alexa voice assistant in vehicles.

Rivian also will include Alexa in its previously-announced fleet of 100,000 all-electric delivery vans for Amazon.

Amazon on Monday said Lamborghini will include Alexa in its $200,000-plus Huracan Evo and Rivian will integrate Alexa into its first two all-electric vehicles, the R1S SUV and R1T pickup, beginning later in the year.

Rivian will aditionally include Alexa in its previously-announced fleet of 100,000 all-electric Amazon delivery vans, which are expected to begin production in 2021.

Amazon was the lead investor in a $700 million investment round into Rivian.

Amazon also said that it is partnering with automakers such as BMW and Fiat Chrysler to offer Amazon TV to in-car entertainment systems.

Ned Curic, vice president of Alexa Auto, recently said to CNBC that demand for Alexa in vehicles was “through the roof” heading into 2020.

Shares of Amazon up more than 20% in the past year.

Disclaimer: We have no position in Amazon.com, Inc. (NASDAQ: AMZN) and have not been compensated for this article.