Amazon Just Announced its Prime Day and Special Deals Have Already Begun

E-commerce giant Amazon has finally announced when its highly anticipated Prime Day will take place and the deals have already started.

Prime Day will take place on October 13 and 14 of this year. While later than usual due to the Covid-19 pandemic, with this timing the holiday shopping season will kick off earlier than ever.

Jamil Ghani, vice president of Prime, said in an interview with CNBC last week, “We’ve proceeded adaptively and we’ve come to the decision that Oct. 13 and 14 is the right time for us to have Prime Day. We feel like the preparation we’ve done all year and for 20 years before that ensures that we will have a successful and, very importantly, a safe Prime Day.”

Members of Amazon’s Prime subscription program will get access to “over 1 million deals across every category,” including toys, electronics and apparel, said the company.

This year not just devices are set to have early discounts but Amazon has decided to focus on small businesses and is offering incentives to shop at them earlier. Amazon is offering a $10 reimbursement in the form of a Prime Day credit for any purchases of $10 or more made with eligible small businesses from now through October 12.

According to Ghani, shoppers will still seek out discounts despite the pandemic.

“As much as things are different in 2020, there are some things that are the same, which is, we all want to celebrate the holiday season in the best way we can with friends and family,” he said. “I expect there will be folks showing up for Prime Day shopping for themselves, some shopping for needs, some shopping for wants, others shopping for giftable items for the holiday, others trying to knock out their holiday shopping list early in order to spend some more time later with loved ones.”

Turkey and Brazil are now also included in Amazon’s shopping holiday for the first time.
Here are just some of the deals that have already began:

Amazon’s Echo Dot is going for $39.98 while its Fire TV Recast is $129.99. A Toshiba 43″ Smart HD Fire TV Edition TV is $179.99.

Amazon Music for four months is just $0.99 for Prime Members and they can also save 30 percent on select brands from Calvin Klein, Vineyard Vines, Alo Yoga, and more.

Members can save 20 percent on coffee and snacks from Amazon Fresh, Happy Belly, and Solimo as well as 20 percent on health and wellness products from Revly, Amazon Elements, and Amazon Basic Care.

Also now through October 31, receive a $100 gift card with approval of an Amazon Prime Rewards Visa Signature Card.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.