Movie studio Universal Pictures has announced that it will be availing its new movies to homes the same day they are released at the theater. The company says this move has been influenced by the recent shift on consumer behavior caused by the coronavirus epidemic.
Universal pictures, an arm of Comcast Corporation (CMCSA) owned NBCUniversal will be suspending its tradition of taking 90 days before its movies hit home screens after it has been released in the theater.
The first movie to be affected by this new directive will be ‘Trolls World Tour’ an animation movie by Dream Works which is set to premiere on April 10 in the United States.
This Monday decision was announce by the mother company NBCUniversal further saying they will continue to examine the situation as things progress and keep adapting to any necessary measures.
The firm also added it will have to revisit the new decisions it has put into place when things normalize.
During the past weekend, New York and Los Angeles mayors issued direct orders that all movie theaters around their cities should be shut down as a measure of curbing spread of deadly coronavirus.
Also during the same weekend, NBCUniversal confirmed recently releasing 3 movies; ‘Emma’, ‘The Hunt’ and ‘The Invincible Man’ which it said all will be available on its sister companies Comcast and Sky.
“Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable,” said the company’s CEO Jeff Shell.