This is How Subway is Trying to Win Back Customers

In order to win back customers, sandwich retail chain Subway is overhauling its menu and spending a lot of money on marketing to win back customers with its new sandwiches.

The world’s biggest restaurant chain by number of stores has been stumbling since the company’s co-founder Fred DeLuca died in 2015 and spokesman Jared Fogle had pleaded to child pornography charges.

Subway’s revamped menu in the U.S. began on Tuesday and according to CEO John Chidsey, includes Cali Fresh Turkey and All American Club sandwiches, a slew of new ingredients and two types of bread, and would address a years long lack of innovation.

Chidsey had joined Subway in 2019.

The company is also adding back rotisserie chicken and roast beef to the menu after the chain removed them last year to streamline operations and speed up service during the pandemic.

Subway’s restaurants are also replacing “outdated” items. They will be switching out guacamole with smashed avocado, Subway executive Trevor Haynes said in an interview.

Subway has also added the second-largest ad budget among restaurants behind McDonald’s Corp and renovation of restaurants, Chidsey said. No financial numbers had been disclosed.

The restaurant chain had experienced a few years of “malaise”, Chidsey said in an interview. “We just want to get back to what we consider our fair share of wallet and stomach.”

Subway has denied reports that the company is cleaning itself up to be put up for sale.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.