This is How Amazon Fared With This Year’s Prime Day Event

Amazon’s Prime Day event came to a close on Tuesday but how the company did, may not have been that great.

The company announced the results of its 2021 Prime Day this week, revealing that for a second year, merchants’ sales grew more than its first-party retail business. Sellers netted $1.9 billion from pre-Prime Day promotions that gave customers a $10 discount if they shopped with small businesses, said Amazon.

Last year Amazon had disclosed that third-party sellers brought in $3.5 billion during the event but did not disclose the number this year.

While the company had called the event its “biggest day ever” in the past, or “the largest shopping event in Amazon history,” this year this kind of language was muted. Instead Amazon had said that Prime Day was the “two biggest days ever” for merchants.

Amazon may have seen record sales during Prime Day, but growth could be slower compared with previous years. Adobe Analytics estimated that Prime Day sales surpassed $11 billion, representing 6.1% growth compared with last year’s mid-October event.

Total online retail sales in the United States during Prime Day were 6.1% higher than transactions generated by the 2020 event, according to Adobe Analytics.

Online retail sales amounted to $5.6 billion on Monday and $5.4 billion on day two, Adobe said.

That made Monday the biggest day for digital sales this year and Tuesday the second-busiest, according to Adobe.

“There’s a pent-up demand for online shopping as consumers look forward to a return to normalcy,” said Taylor Schreiner, director of Adobe Digital insights. “The halo effect of Prime Day also played a significant role, giving both large and small online retailers significant revenue lifts.”

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.