Roblox Hits Record High After Partnership with Toy Maker Hasbro

Video game developer Roblox Corp. has entered into a partnership with toy maker Hasbro Inc. that will introduce a range of Roblox-inspired NERF blasters.

The NERF Roblox blasters represent some of the most iconic games on the Roblox platform and they are expected to hit the U.S. market in the fall. Additional markets will follow after.

NERF will also be launching its own NERF-branded experience on Roblox for its fans later in 2021. The details regarding the launch will be disclosed sometime this spring.

Additionally, later this year, NERF will be embracing the power of the Roblox platform and launching its own NERF-branded experience on Roblox for its fans. Details on the launch will be revealed later this spring.

Hasbro also revealed that it has created a Roblox version of its Monopoly game. According to the toymaker’s press release, the MONOPOLY: Roblox 2022 Edition board game lets fans collect and trade popular Roblox experiences while playing the Roblox-inspired version of the iconic board game.

Each MONOPOLY game will include a code to redeem for an exclusive virtual item. The MONOPOLY: Roblox 2022 Edition board game is available now for pre-order on Hasbro Pulse for fans aged 16 and older in the U.S. and Canada and at Big Bad Toy Shop.

“We are thrilled to bring NERF Nation and the Roblox community together for the first time with an incredible line of blasters we know they will be clamoring to get their hands on,” said Adam Kleinman, Vice President, NERF Global Marketing.

“Our design teams have done a phenomenal job capturing the creativity and essence of Roblox creators and their most immersive, innovative Roblox games in NERF blaster form and we can’t wait to deliver these new items to Roblox fans around the world!”

“Roblox values the incredible contributions of its community of creators, and our partnership with NERF is an ideal way to bring their inspiring creations on the platform to life for millions of Roblox and NERF/MONOPOLY fans to enjoy in the metaverse as well as in real life,” said Craig Donato, Chief Business Officer at Roblox.

Roblox saw its stock jump nearly 9% to a record high of $81.69 a share on the New York Stock Exchange on Tuesday after Hasbro announced the news.

Roblox shares have now climbed 80% since its Wall Street debut on March 10th.
Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.