Peloton Sues Lululemon Over This

Fitness equipment maker Peloton has sued fitness apparel company Lululemon after the latter threatened legal action against the former earlier this year.

The suit was filed this week in Manhattan federal court and comes only a few weeks after Peloton launched its own marketing blitz for its apparel line.

Peloton, which has phased out selling other labels on its website and has its own leggings and sports bras, is asking for a court declaration that it has not infringed on any patents.

It was also earlier this month that Lululemon’s lawyers sent a note to Peloton saying the company would sue unless Peloton stopped selling its new clothes.

The company argued that Peloton’s strappy bra, high neck bra, cadent peak bra, cadent laser dot bra and cadent laser dot leggings infringed on Lululemon’s patent designs.

Peloton responded that its own merchandise is easy to decipher from Lululemon’s. It also said Lululemon’s clothing designs are too “obvious” to merit patent protection.

“On top of the numerous clear and obvious differences in design, Peloton and Lululemon’s brands and logos are also distinctive and well-recognized, making confusion between products a virtual impossibility,” Peloton said in the lawsuit.

A Lululemon spokesperson said that Peloton had requested that Peloton cease and desist selling a number of products.

“We will defend our proprietary rights, to protect the integrity of our brand, and to safeguard our intellectual property,” the spokesperson said in an emailed statement.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.