Kate Spade Announces Jenny Campbell as New CMO

Luxury brand Kate Spade has announced that Jenny Campbell will be the company’s new Chief Marketing Officer.

Campbell succeeds the company’s previous CMO Mary Beech, who held the role for six years and left in July 2019. Beech is now chief executive officer of footwear brand Sarah Flint Inc.
Most recently Campbell was chief marketing officer for the social networking app Tinder. She was the managing director of ad agency 72andSunny in Los Angeles prior to that.

In her new role at Kate Spade, Campbell is responsible for all aspects of brand marketing, with a strong focus on direct-to-consumer strategy and engagement, as well as digital community-building. She also oversees teams across marketing strategy, brand creative, digital marketing and public relations.

“Kate Spade New York is a brand that is synonymous with joy, and one that I have long admired for its spirited and welcoming approach to style, celebration of confident women and ability to creatively innovate season after season,” remarked Campbell.

“This has been a pivotal year for the brand, from consumer communication to launching product, to social innovation, and we are invigorated by the opportunity presented right now in our industry to take a fresh look at the way we, as Kate Spade, create, market and sustain momentum,” she added.

Campbell reports to CEO Liz Fraser, who is also the brand president of Kate Spade New York.

“At Kate Spade New York we are committed to thoughtfully onboarding talent that uphold our company values to best serve our consumers, and the addition of Jenny to our leadership team will continue to propel our company Ito the future,” said Fraser.

She continued, “With her digital expertise, culture and community-driven mind-set, and in-depth understanding of our customer base, Jenny will be a force in driving the brand and organization forward on our strategic roadmap.”

Kate Spade is owned by Tapestry Inc., which also owns Coach and Stuart Weitzman.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.