Facebook May Be Changing Instagram to Make it More Like TikTok

Social media giant Facebook is testing drastic changes to Instagram to make it more like TikTok.

Adam Mosseri, Facebook’s head of Instagram, has said the service plans to start showing users full-screen, recommended videos in their feeds.

“We’re no longer a photo-sharing app or a square photo-sharing app,” Mosseri said.

Mosseri specifically highlighted TikTok as well as YouTube as serious competitors and reasons for these changes.

“We’re also going to be experimenting with how do we embrace video more broadly — full screen, immersive, entertaining, mobile-first video,” Mosseri said in a video that was posted on Wednesday.

“You’ll see us do a number of things, or experiment with a number of things in this space over the coming months,” he added.

According to Mosseri, Instagram has plans to show users full-screen videos in their feeds which includes videos it recommends to users, including those from accounts they do not already follow. Users will start to see Instagram’s experiments with these changes over the coming months, he said.

“Let’s be honest, there’s some really serious competition right now,” Mosseri said.

“TikTok is huge, YouTube is even bigger, and there’s lots of other upstarts as well.”

“People are looking to Instagram to be entertained, there’s stiff competition and there’s more to do,” he added. “We have to embrace that, and that means change.”

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.