Chipotle Launches Cauliflower Rice in U.S. and Canada

Health enthusiasts will be thrilled to learn that Chipotle has launched a cauliflower rice nationwide.

The move will help many customers cut grains from their diets for a limited time with the rice substitute costing an extra $2 for tacos, burritos or bowls.

Chipotle began offering the cauliflower rice option on Monday as the New Year began and resolutions to be more healthy have started.

The company’s rice substitute is made with grilled cauliflower, cilantro, lime and salt and will be available in U.S. and Canadian restaurants for a limited time.

The cauliflower rice had been first tested at select locations in Colorado and Wisconsin last July. The company said that before the test, one-third of new menu requests from customers was for cauliflower rice.

“Chipotle fans have been craving more plant-powered, better-for-you options that align with the latest health trends and emphasize the benefits of real food,” said Chris Brandt, Chief Marketing Officer. “That’s why we are thrilled to offer Cauliflower Rice nationally and help our fans achieve their diet or lifestyle goals.”

Chipotle is also extending its line of Lifestyle Bowls in order to promote this new dish. The new variations on Whole30, ketogenic, vegetarian and vegan Lifestyle Bowls will include cauliflower rice. The options are available for digital orders only.

It was last April that CEO Brian Niccol remarked that Chipotle is developing other menu items but the coronavirus pandemic has delayed some launches.

Shares of Chipotle saw a gain of 65% last year.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.