Hasbro Finally Names a New CEO

Toy maker Hasbro has tapped Dungeons and Dragons lead Chris Cocks as the company’s new CEO.

Cocks will be the new leader of Hasbro starting Feb. 25., taking over for interim CEO Rich Stoddart, who held the position after the passing of Brian Goldner in October 2021.

Cocks currently serves as president and chief operating officer of the company’s Wizards of the Coast and digital gaming division. Under his leadership, Wizards of the Coast has become one of Hasbro’s top revenue drivers. It has more than doubled since Cocks took the helm and generated $1 billion in revenue in 2021.

It was just three months ago that Wall Street learned of the sudden passing of long-time CEO Brian Goldner.

Stoddart, who served as the company’s independent director since 2014, will become chair of the board, and Eric Nyman, who has been with Hasbro for 18 years in various roles, will take over as president and chief operating officer. Nyman will lead the company’s overall consumer licensing strategy and partnerships as well as its global supply chain.

“Having known Chris for years and working more closely with him these last several months, I have no doubt that he will be an extraordinary leader for the next phase of Hasbro’s journey,” Stoddart said. “A storyteller and gamer at heart, Chris innately understands how to create and nurture brands to drive fan and consumer connection across channels. He is a highly strategic leader, with the vision, skills and experience to unlock our Brand Blueprint for supercharged growth.”

Prior to his tenure at Hasbro, Cocks worked at Microsoft leading teams that focused on MSN and Xbox Games with franchises like Halo and Fable.

“Hasbro has amazing brands, gifted storytellers and unique entertainment assets, and I am humbled to step into the position of CEO at this important time and to build on the strong foundation Brian created,” Cocks said.
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isclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.