This is How Christiano Ronaldo Snubbed Coca-Cola

Soccer star Christiano Ronaldo sat down for a press conference at the Euro 2020 and did something that made Coca-Cola buzz this week.

The player moved two bottles of Coca-Cola to the side that were in front of him, picked up a bottle of watr and said “Agua!” encouraging others to drink it. Ronaldo has roughly 392 million followers on Twitter and Instagram.

This may not have been the most clever move as Coca-Cola is the sponsor of Euro 2020.
Coke responded by saying Ronaldo is entitled to his drink of choice, according to a report in The Guardian.

Before Portugal’s game against Hungary, Ronaldo moved the two drinks on display out of view as he sat down to take questions from the media.

As of Wednesday morning, Coke’s ticker page was the number one most trafficked on the Yahoo Finance website.

Coca-Cola said it would not be commenting on Ronaldo’s removal of the bottles when contacted by CNN.

“Coca-Cola offers a range of drinks to suit different tastes and needs, which are available to players throughout the tournament,” said a UEFA statement.

“This includes waters, isotonic sports drinks and juices, coffee and tea, as well as Coca-Cola. Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences and can choose their preferred beverage.”

Coca-Cola had told investors in April that global unit case volume in March was back to 2019 levels, paced by people continuing to consume more food at home during the pandemic.

“I think it’s a great rebuilding of the momentum, getting back to pre-pandemic levels of volume in March. It’s a testament to the work on the marketing, the innovation, working with our bottlers to execute. So it is really good momentum,” Coca-Cola
Chairman and CEO James Quincey told Yahoo Finance Live.

Coke reiterated its full-year sales outlook for a high-single digit percentage YOY gain.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.