When you think of a $200,000 a year salary, you would think the kind of car the person with that salary would drive is a Benz or a Bmw. Perhaps a Tesla if they are concerned about the environment.
Well, according to a new study by consumer research firm MaritzCX, the most popular car for Americans who make more than $200,000 a year is a Ford.
Yes, a Ford. The Ford F-150 pickup truck to be specific.
The demand for Ford’s truck has been so strong that the car manufacturer has even introduced new higher-end models in the last ten years.
There’s the King Ranch Edition, as well as the Platinum and the F-150 Limited.
Ford Truck Group Marketing Manager Doug Scott commented, “Whenever we add something, buyers tell us they’d like something even more expensive.”
The F-150 can cost you as little as $27,000, but when you start opting for wood trim, and heated and cooled leather seats, the price can go up to well over $70,000.
According to the head of the Mercedes-Benz Vans division, Volker Mornhingweg, in the past year the (U.S.) midsize truck market has come back a bit.
Could a Mercedes pick up truck be the next luxury vehicle in the market?
Disclaimer: We have no position in Ford Motor Company (NYSE: F) and have not been compensated for this article.