It was this week that Italy-based Lamborghini unveiled the Urus SUV at its headquarters in Sant’Agata.
The $200,000 SUV gets its name from “one of the large, wild ancestors of domestic cattle.”
The powerful car comes with a 4.0 liter V8 engine that has two turbochargers and offers 650 horsepower. It can go 0-62 mph in just 3.6 seconds and has an impressive top speed of 190 mph. Not only that, but the Urus is capable of off roading too with a four-wheel drive system.
More and more high end brands are entering the SUV market. Sales of high-end SUVs have seen their sales quadruple since 2010 going from 4,700 units to 21,000 units last year. According to IHS Automotive the sales have been led by the Mercedes G-Class as well as the Bentley Bentayga.
IHS Automotive has predicted that SUV sales in this category will still grow another 28% to over 34 million units by the year 2020.
According to Jeff Schuster, the senior vice president at LMC Automotive in Detroit, “I think if you look at those brands’ image, I think you would look at an SUV — especially a Lamborghini — as almost a sell-out move. I don’t think that is the case anymore. There is some risk to the purist, who can only see one view of the brand. But as long as they don’t move too far out of who they are, a lineup can include an SUV in these brands. I wouldn’t have said that five years ago.”