Kate Hudson to Open 75 New Fabletics Stores

Actress turned fitness mogul, Kate Hudson is planning to open 75 new stores of the Fabletics athleisure line.

The move would quadruple the footprint of Fabletics to 100 stores.

Kate Hudson had co-founded the company back in 2013.

Fabletics now has “rapidly surpassed $300 million in annual revenue” according to a company spokeswoman and is competing directly with Nike and Lululemon, among other athleisure wear companies.

“We are a digitally native company, so we’ve been able to really understand our customers — what they want, where they reside,” Hudson told CNBC. “At a time when people are very nervous about retail, [our customers] still want the retail shopping experience.”

The brand has celebrity singer-songwriter Demi Lovato as a brand ambassador.

“One thing I think any brand should do is have relationships with people who are fundamentally a great part of their message,” Hudson said. “Having Demi has been amazing. … She has brought a different demographic [of shopper] with her, and a new type of loyal customer.”

“We’re looking at tier-A malls and lifestyle centers,” TechStyle co-CEO Adam Goldenberg told CNBC.

“France is turning into a good market for us. We were almost too early [in expanding there], but now more and more countries are following suit.”

“We’ve got a goal to double our revenue in the next three years,” Hudson said. “I work more on Fabletics now than I do on movies.”

Sofia Vida

Sofia has been writing for major news outlets for over 15 years. In her spare time she enjoys hiking, walking her dogs, and going to concerts.

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