Ferrari NV is known for having super sleek and super fast sports cars. The company just unveiled a new car that is the speediest production car in its history in order to gain volume.
The car, called the 812 Superfast, just unveiled at the Geneva International Motor Show on Tuesday with a 12-cylinder, 800-horsepower engine that accelerates to 100 kilometers (or 62 miles) per hour in as little as 2.9 seconds.
Priced at $308,000 (or 292,000 euros) the car is the most powerful production car in Ferrari’s history. It replaces the F12 Berlinetta and can exceed 340 kilometers per hour.
If you want to get your hands on it, too late. it’s already sold out for 2017 according to CEO Sergio Marchionne.
“We have to make sure the demand is there, and we always have to supply less than the demand,” he said.
Marchionne has a target of selling 9,000 cars annually by 2019. He has said, “We need a much wider range of products than we’ve got today,” in order to increase volumes beyond 9,000 vehicles.
He told reporters in Geneva he wants to reach beyond traditional sports car customers.
In effort to broaden its range, the company has even unveiled a family car, called the GTC4Lusso. It’s a four-seater with a v12 engine and a top speed of 345 km/h (214 mph), unchanged from the FF, and a 0–100 km/h (0–62 mph) acceleration time of 3.4 seconds.
According to Marchionne, Ferrari is on its way to posting over 1 billion euros in earnings before interest, taxes, depreciation and amortization in 2017.
Disclaimer: We have no position in Ferrari NV (NYSE: RACE) and have not been compensated for this article.