There was a time when Juicy Couture was one of the go to velour pant choices. It was easy to leave the house in sweats if it had the Juicy Couture label.
Well those times may be coming back. Mila Kunis is not only producing a sitcom about the brand, but Britney Spears’ new app American Dream, will have the brand too. You can now “buy” looks from Juicy Couture Black Label for your characters in Britney’s game.
With Bloomingdales beginning to sell Juicy Couture again, it may be just a matter of time for the name to be synonymous with sweatpants.