Alexander Wang Just Won $90 Million In This War

The war on counterfeits is massive in the fashion industry and Alexander Wang just won a pretty big battle.

Wang had sued 459 websites for infringing on his trademark and fortunately, the New York-based designer was awarded $90 million in damages.

Several sites, including alexanderwangshoessale.com and cheapalexanderwangbags.com had used Wang’s name without permission which is against the law.

The sites also were selling counterfeit goods and even copied the design layout of Wang’s e-commerce site in order to convince consumers they were legitimate.

50 offenders were named in Wang’s lawsuit and the judge awarded Wang his victory in a default judgement. The defendents had all been no-shows.

“The court system regularly awards very large amounts for the symbolic significance, as a means of deterring other individuals and parties,” a spokesman for the company told WWD.

Chief principal officer Dennis Wang commented, “The company takes its intellectual property rights very seriously,” he said.

“Protecting our brand requires maintaining constant vigilance on a global scale as well as taking proactive measures such as sending cease-and-desist orders directly to domestic and foreign counterfeiters, as well as contacting website servers that host counterfeit sites. The creativity and originality of our designs are the foundation upon which the company is based.”