Love her or hate her, Gwyneth Paltrow has opinions and advice to give. The 43-year old actress and former wife of Coldplay front man Chris Martin, has signed on to join Planet of the Apps.
Planet of the Apps is a new series co-produced by Propagate and Apple.
Paltrow will also be joined by Gary Vaynerchuk and will.i.am, and will serve as a mentor and advisor to app developers, in addition to executive producing the series.
The Oscar winner’s Goop site has qualified her for this new role. Goop is Paltrow’s website that has allowed her to create a brand around her lifestyle advice.
“We are thrilled to collaborate with Gwyneth, Gary and will.i.am on Planet of the Apps,” executive producers Ben Silverman and Howard T. Owens both said in a statement.
“Starting a new business is not easy. Our team of advisers are entrepreneurs who have each launched and built successful brands and can tap into their personal experience to offer advice to the app developers selected for the series.”
Paltrow commented, “Developing and launching a business based on your own original idea can be exhilarating, but intimidating. This is a great opportunity to be a part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples’ lives.”