Whole Food is targeting millennials in making organic food shopping a lot simpler and more virtual. It’s called Whole Food 365 and is a new store format created by 20 year veteran and President of Whole Foods, Jeff Turnas.
The store is 30,000 square feet, smaller than a typical Whole Foods Market and will offer the highest quality products at everyday low prices in a simple, convenient format.
Whole Foods just opened its first 365 by Whole Foods Market concept in Silver Lake last month, a neighboring city of Los Angeles. Two additional locations in Lake Oswego, Oregon, and Bellevue, Washington are scheduled to open this year. Up to 10 stores are expected to open in 2017.
According to President Jeff Turnas, “the “365” in the name celebrates our belief that fresh healthy foods can be readily available to more people in an affordable way every day…365 days a year. It also tips our hat to our popular 365 Everyday Value brand, which our shoppers seek out for quality, transparency and great value — the same attributes to come with our smaller-store format. We’ll work up a modern, consistent design, use innovative technology and carefully choose just the right product mix to ensure an efficient and rewarding shopping experience.
“In short, our 365 by Whole Foods Market stores will offer a simple way to shop for healthy, high-quality food at great prices. And the great news is, we’ll stick to the same top-notch Quality Standards we’ve all spent the last 35 years creating.”
Disclaimer: We have no position in Whole Foods (NASDAQ: WFM) and have not been compensated for this article.