The world’s largest retailer has decided to start holiday layaways a little early this year. One day early. Wal-Mart customers can pay as little as $10 to hold items worth a minimum of $50.
Wal-Mart Stores started its holiday layaway program on September 1st this year. This is one day ahead of when the company started it last year. It was also the day that the store released Star Wars products at its stores.
Anne Marie Kehoe, Wal-Mart’s vice president of toys, commented on a conference call, “We think episode eight is going to be a strong movie, strong theatrical, the weekend was what we expected … and what was going on in our stores and anticipate that will carry through.”
According to the company, Wal-Mart will have 300 toys exclusively available at its stores and on its website from 400 toys last year.
Kehoe said these toys include, Frozen Sleigh and Monster Jam Grave Digger along with collectible items like Fingerlings, L.O.L. Surprise Fizz Factory and littleBits Star Wars Droid Inventor Kit.
Disclaimer: We have no position in Wal-Mart Stores Inc. (NYSE: WMT) and have not been compensated for this article.