Apparently Starbucks made a mistake with their limited Unicorn drink. They stole the idea from someone else.
A New York City coffee shop is taking Starbucks to court as it filed a federal trademark infringement lawsuit against the company. According to documents, The End Brooklyn, and its owner Montauk Juice Factory, are suing Starbucks because it created the Unicorn Latte.
The Unicorn Latte is a colorful bright pink and blue drink that started selling in December. This was a few months before Starbucks began to sell its limited Unicorn Frappuccino. The coffee powerhouse offered the drink for a limited period in April. It is no longer available today.
According to a lawsuit filed on Wednesday in U.S. District Court in New York, Montauk Juice Factory filed a trademark application for the Unicorn Latte on Jan. 20 after the popularity of its drink soared.
The suit says that the drinks accounted for about a quarter of the store’s sales since its launch in December.
The lawsuit said that Starbucks should be “held accountable for infringing, diluting and otherwise diminishing” the plaintiffs’ intellectual property value.
Starbucks responded and believes the lawsuit is without merit. The company made a statement and said, “The Starbucks Unicorn Frappuccino blended beverage was inspired by the fun, spirited and colorful unicorn-themed food and drinks that have been trending in social media.”
Disclaimer: We have no position in Starbucks Corporation (NASDAQ: SBUX) and have not been compensated for this article.