According to a person who is familiar with the deal, Oracle will be acquiring Moat, a company that tracks digital ads, for more than $850 million.
The plans for the acquisition had been announced by the company last week but Oracle didn’t disclose a price and declined to comment. Oracle said the deal hasn’t closed yet but when it does, Moat will operate as an independent unit but will also be offered as part of Oracle’s “data cloud” suite of products.
Founded in 2010, Moat helps advertisers and publishers measure whether people see and interact with online ads. The company has worked with some big names that include Procter & Gamble, Nestle, ESPN, Facebook, and Snapchat. Moat has reportedly raised $67.5 million since 2010.
Google’s YouTube recently announced that it would be working with Moat to help advertisers verify that their messages aren’t running next to offensive videos. This has been a problem for Google that resulted in many companies pulling out from advertising with them.
Last week Moat CEO Jonah Goodhart said, “It is with great enthusiasm that we join forces with Oracle Data Cloud.
“When Oracle approached us about working together, we began to see the huge potential to jointly drive innovation. At our core, we believe there is an opportunity to fundamentally improve marketing and storytelling by brands and publishers through better data and analytics.”
Disclaimer: We have no position in Oracle Corporation (NYSE: ORCL) and have not been compensated for this article.