Glu Mobile (NASDAQ: GLUU) Gets A Piece of Britney Spears

Kim Kardashian has made millions with her app, now it’s Britney Spears’ turn to cash in.

Glu-Mobile has just launched “Britney Spears: American Dream;” a game that caricatures the life of the pop queen.

How successful will it be for Britney? Only time will tell but Kim Kardashian: Hollywood has seen 42 million downloads and generated $157.8 million in non-GAAP revenue as of March 2016.

Kim Kardashian: Hollywood also reached number two on the iOS app charts on its second day of availability. Britney Spears: American Dream climbed into the top 20 on the first day of its release.

“The greatest challenge in developing these titles is matching the right celebrity with the right game engine,” said Chairman and CEO Niccolo de Masi. “Simultaneously, maximizing the partnership with everything else going on in that celebrity’s world.”

Glu Mobile describes their gams as a way to allow “players to morph into pop stars fighting for fame and fortune in the music industry.” In-app purchases range in prices from $0.99 to $99.

The company is getting ready for a forthcoming Taylor Swift game as well.

Disclaimer: We have no position in Glu-Mobile (NASDAQ: GLUU) and have not been compensated for this article.

Sofia Vida

Sofia has been writing for major news outlets for over 15 years. In her spare time she enjoys hiking, walking her dogs, and going to concerts.

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