GameStop is working with advertising and technology company Playwire Media to place commercials on GameStop TV, its in-house television network that airs inside its locations.
What does this mean?
A potential way for GameStop to make money off of consumers who walk around their store but don’t necessarily buy anything. The TVs will display commercials to everyone.
“GameStop TV provides a distribution channel that hits gamers at a mass scale,” said Jayson Dubin, CEO of Playwire.
“What’s new and what’s exciting here is it’s a way to hit a large amount of retailers at once,” he continued.
“With more than 3,950 retail locations and over 35 million loyalty club PowerUp Rewards members who frequent the store in person, GameStop is seeing the video as a way to add “incremental” revenue, said Eric Oria, senior director of marketing and strategy at GameStop.
“In a world where a lot of entertainment retailers have been impacted, gaming is unique,” Oria said. “We still have great traffic coming in. Employees do a great job connecting with customers.”
Disclaimer: We have no position in GameStop Corp. (NYSE: GME) and have not been compensated for this article.