CVS Has Just Banned This In Its Marketing and Promotional Displays

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One of the most discouraging things for women is the fact that most pictures of women in the media are photo shopped and air brushed. This practice makes women look unrealistic and CVS, the nation’s largest drug store, is trying to do something about it.

CVS Health is banning photo manipulation for store beauty brands and will put an alert label on others.

The company announced on Monday that it is banning photo manipulation in its store-brand makeup marketing and promotional displays. The company will also require that other makeup and beauty brands that sell products in its aisles to commit to a photo-manipulation ban by 2020. Otheerwise their images may have an alert label on them.

CVS Pharmacy President Helena Foulkes who made the announcement said the decision reflects the company’s acknowledgement on “unrealistic body images.”

“We’re all consuming massive amounts of media every day and we’re not necessarily looking at imagery that is real and true,” Foulkes remarked. “To try to hold ourselves up to be like those women is impossible because even those women don’t look like how they appear in those photographs.”

The ban is expected to take full affect by April of next year.

Foulkes remarked on the responses by company’s suppliers and said, “I think they’re thinking about it too because the world is changing fast, social media is changing things and there’s a sense of empowerment among young girls that didn’t exist when I was growing up.”

Disclaimer: We have no position in CVS Health Corp. (NYSE: CVS) and have not been compensated for this article.