It was an exciting day for Activision on Wednesday.
The video game company announced that this year’s “Call of Duty” game has sold more than $500 million worldwide in just the first three days of sales. This is double compared to the amount of sales in its three-day launch weekend last year.
It was on Friday that the game launched.
CEO Eric Hirshberg commented, “We challenged our players to get their squads back together and they answered the call, with the highest number of players we’ve ever seen on current gen consoles and PC.”
“Call of Duty: WWII’ returns the franchise to its roots and the results are incredible, selling twice as many units in its opening weekend as last year.”
Shares of the stock were up 4% in Wednesday morning trading following the news.
Stifel analyst Drew Crum wrote to clients on Wednesday and said, “We think this was another positive data point for the Call of Duty franchise, following the update from the U.K. earlier this week, with preliminary sales trending ahead of our expectations.”
Shares of Activision are up 76% YTD.
Disclaimer: We have no position in Activision Blizzard, Inc. (NASDAQ: ATVI) and have not been compensated for this article.