According to SodaStream, bottled water is a huge scam.
The company, which has been seeing monster growth all year and has seen shares climb more than 130% since January, is at a war with bottled war.
In November, SodaStream launched a new video campaign called “Shame or Glory,” featuring stars from the hit TV show “Game of Thrones.”
SodaStream CEO Daniel Birnbaum told Yahoo Finance, “Basically it’s a walk of shame, only it’s about plastic bottles because the plastic bottles are indeed very shameful to the planet where we’re using so many of them and they that they just become trash in the oceans and in parks and whatnot it’s a disaster. It’s a major hazard to humanity and to our planet.”
According to Birnbaum, the bottled water industry the “biggest advertising and marketing scam ever in history.”
Since the campaign, Birnbaum says SodaStream has received six cease-and-desist letters, including ones from Denis Cans, the CEO of Nestlé Waters, France, and the US-based International Bottled Water Association.
“Of course we will not comply because there’s nothing false or misleading or defaming in that ad. It’s the simple truth but it’s very inconvenient for these folks who are making a ton of money.”
“Why most of the bottled water by the way half of the bottled water in America is from municipal sources put in a nice package glorified with a beautiful name as if it’s coming from Italy or somewhere with a very high ticket and that’s misleading consumers.”
“This whole bottled water industry—it should not exist and I think that in ten or twenty years it will be it won’t exist or it’ll have major warning labels like cigarettes do today.”
Disclaimer: We have no position in Sodastream International Ltd (NASDAQ: SODA) and have not been compensated for this article.