Apple just launched the iPhone 7 and the iPhone 7 Plus at a San Francisco event on Wednesday and the new phones will be available for preorder on Friday September 9th. The company will start shipping the devices on Sept. 16th.
The tech giant revealed that from now on it would not be releasing first-weekend sales.
Apple decided to stop the practice because the number of phones sold during the period has become more a reflection of Apple’s supply than demand, a company spokeswoman said.
“As we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7,” said Apple spokeswoman Kristin Huguet.
“These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers.”
Disclaimer: We have no position in Apple Inc. (NASDAQ: AAPL) and have not been compensated for this article.