Amazon’s annual Prime Day was highly anticipated and the proof of how much shoppers wanted to shop just became clear. According to Amazon, its Prime Day has customers shopping at “record levels.”
The online giant’s 30-hour event started on Monday at 9 p.m. ET.
Amazon said that by 4 a.m. Tuesday, millions of its Prime members had already shopped the website.
There was no further detail on what kind of record this was for the company, or how much was sold.
Only Amazon prime members are eligible to take advantage of the day’s discount prices which includes the Amazon
Echo being sold for $89.99 in the U.S.
This is the third Prime Day that Amazon has taken part in, and it’s been like a Black Friday for the retailer.
In the 2017 Prime Day event, new deals have been hitting the company’s website as often as every five minutes. The day officially ends at 3 a.m. ET on Wednesday.
Analyst at Piper Jaffray, Michael Olson, commented to “Squawk on the Street”, “This [day] is really about seeding the market. Discounting the Echo devices, discounting grocery … is driving future growth.”
Disclaimer: We have no position in Amazon.com, Inc. (NASDAQ: AMZN) and have not been compensated for this article.