Amazon Tells Retailers in Australia to Prepare for Black Friday Orders Sooner

E-commerce giant Amazon is telling Australian sellers to be ready to take Black Friday orders on Thursday, November 23rd.

The warning is the first time Amazon has told Australia a start date since it confirmed plans back in April that it would open in the country.

Founder Adam Mills of KoalaSafe, a child internet monitor provider, told Reuters, “There’s a trial starting tomorrow at 2:00 p.m. (0300 GMT), and (Amazon) is saying that you need to be prepared to receive orders from that point on.”

It was Lifehacker Australia that published a screen shot of an email from Amazon to some retailers in the country that are registered to sell goods on the e-commerce site The email said it would “start an internal testing phase with a small number of customers on Thursday 23 November.”

The e-mail also said, “You should be prepared to receive orders from this point onward.”

Disclaimer: We have no position in, Inc. (NASDAQ: AMZN) and have not been compensated for this article.

Sofia Vida

Sofia has been writing for major news outlets for over 15 years. In her spare time she enjoys hiking, walking her dogs, and going to concerts.

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